01
Miami
Where he was born, in a small church, to a mother with a voice the world forgot.
The Story
The spotlight vs. the light.
He was born on a shopping holiday and named after it. He grew up believing his worth was whatever he could give, sell and show. So he gave the world everything: the music, the jet, the chains, the shades.
Light of the World follows Black Friday through the holidays, from Halloween to New Year's, as the biggest star in the world learns the difference between being in the spotlight and being a light.
Three cities
02
New York City
Where he became a mega star.
03
Philadelphia
Where he calls home now, and where his jet always brings him back.
What it's about
Being a light.
- The spotlight vs. the light
- Presence, not presents
- Turned away vs. welcomed in
- Masks, and who we are behind them